Customer engagement is the first step in building lasting bond between you and your customers. Social media and the internet in general offer some fantastic opportunities when it comes to reaching out to your audience. To make the most of these opportunities, however, you need the right set of tools. Otherwise, you may very well find yourself adrift in a sea of information you can’t navigate through. And all of those limitless opportunities are going to be wasted.
5 Useful Customer Engagement Tools For You
1.) Online Surveys With Free Gift Cards, Coupons and Rewards
It’s a fact that people just love freebies. Whether it’s gift coupons or samples, people tend to respond well when it comes to limited time offers. So, to make everyone happy, you can create a custom online survey that offers a free gift upon completion, to gain feedback from your customers. Take the papasurvey, a custom survey made for a well-known pizza chain. They use this survey not just to gather feedback from their customers, but they also generate brand awareness, by including a short history of their chain, and the unique concept behind their business.
This is just one of the many ways in which you can use a survey to drive up customer engagement. You can leave a comments section at the end of the questionnaire, where customers can write down their own remarks. You can use the positive reviews to as free advertising, provided you ask your customers’ permission first.
2. Marketing Automation Tools
When it comes to online marketing, there are so many things you can do, and so many factors you have to take into consideration, it would be impossible for one person, or even a small team to handle everything, plus come up with creative marketing solutions.
With marketing automation tools, expert marketers can free up their time to focus on creating engaging campaigns, while the software handles the actual implementation. Email marketing tools such as GetReponse make the whole process a piece of cake. You can time your campaigns and send custom messages to segments of your audience, so every customer or potential customer feels like the content was meant for them alone.
You could also opt for a more complex tool, such as Marketo, which is designed to handle a large array of marketing aspects.
3. Multichannel Marketing Solutions
The internet itself is usually seen as one complex engagement channel. But the truth is the internet is actually made up of multiple channels, such as email, social media, ads and so forth. To say nothing of the fact that these channels themselves can be split up into other channels. An effective marketing strategy cannot hope to cover all of these channels and sub channels in one go.
And there are of course traditional marketing media, such phone calls and direct engagement, in stores and offices. With so many gadgets that change the way in which customers interact with brands online, how could you hope to manage a marketing campaign effectively?
Luckily, you can use WordPress plugins to instantly share content across social media platforms. There are tools such as Optimove that automate as much of the process as possible. Of course, nothing beats the creativity of a talented marketing team, but these tools can make their lives much easier.
4. Content Optimization Systems
Now that you’ve established how you are going to reach out to your customers, you also have to consider what you are going to reach out with. Surveys and gift cards work well to attract customers and gain immediate feedback but you also have to consider customer retention and a long-term dialogue.
Your engagement strategies need to provide them with information and entertainment. And they need to be optimized for the all of the channels we mentioned earlier. Luckily, with content optimization tool, creating fun and engaging content has never been easier.
With a simple tool such as BuzzSumo you can prepare your creative strategy to get the best results in any field. For more advanced content creators, you can invest in a tool such as Parse.ly, that can track your online content, see how it’s performing and make suggestions for improvements accordingly. And there is just a few of the many SEO tools you can use.
5. Analytics Tools to Measure Data
With all of this focus on creating the perfect marketing strategy, we run the risk of forgetting one very important phase in creating successful campaigns. And that’s measuring results. Without the tools necessary to measure customer engagement, we have no way of knowing whether or not our tactics are working or not.
Probably the most popular tool for analyzing customer engagement is Google Analytics. And it’s to be expected. After all, they have access to the largest database in the world when it comes to users’ behavior on the internet.
As marketing embraces new technologies, we’re probably going to see rapid development of marketing tools. Let us know if we’ve missed anything!