We use adsense as it is one of the best CPC network, the earnings from adsense can be increased by increasing RPM and by following some specific points. Google Adsense, one of the best way to monetize your site and on the top in the list of best CPC ad networks. It pays the highest amount of revenue per click as compared to other pay per click sites but that too matters on different aspects like your content, your traffic location and much more. When you visit your Adsense Dashboard you might see there a column as “RPM”, this article will tell you how to increase RPM in Adsense.
What is RPM in Adsense ?
Before we proceed for the tips to how to increase RPM in Adsense, we must know that what is RPM in Adsense because you cannot proceed to the advance level if you don’t know the basics.
It is basically the the “Revenue Per Thousand Impressions”, i.e the estimated amount you will earn on getting thousand impressions.
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
Page RPM = (Estimated earnings / Number of page views) * 1000
For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00. Source – ( Google Support ).
How to Make Money From Google Ads By Increasing RPM
Now , you have an idea about that what is RPM in adsense, you can now begin with the tips to increase it. Increasing your RPM in Adsense is not a rocket science, all you have to do is understand your audience, analyze your site and apply ads according to that.
Follow the below tips to increase RPM in Adsense :-
1.) Your Niche :-
Your niche matters if your main focus is on adsense, like websites in Tech, insurance, real estate get higher values for RPM, hence CPC. Display the ads according to your niche, for example, if your website is about bikes then it makes no sense if you display the ads about jewellery, footwear etc. Your visitors have came there to see or get info about bikes, so they would be more interested if you show them ads related to automobiles, which will increase your Click Through Rate, more the CTR, more the RPM.
2.) Your Target Audience :-
Visit your adsense and analytics to analyze that what is the country your majority of visitors belong to because that is going to matter a lot, if your target audience is from countries like Canada, USA, UK then you will get a lot of amount but if you get your visitors from countries like Pakistan, India, Nepal then you will be playing only in pennies buddy.
3.) Analyzing Your Keywords :-
Keywords play a very very important role, both for getting targeted traffic and higher CPC. If you target at wrong keyword then believe me you won’t be getting any money in your hand. Do you want to know that what keywords your competitors are using to get targeted and converting traffic which converts into sales/earnings ? Then here is the best method I have got for you used by biggest online marketers – How to Find Competitors keyword
4.) Your Ad Size :-
This one also matters a lot, ad sizes like 336×280 large rectangle, the 300×250 medium rectangle, the 728×90 leaderboard, the 300×600 half page have been found the most effective of all. You may see them in the recommended section while creating a new ad unit.
Use at least one “Link Ad” on your pages, and you can run an experiment checking which color scheme for link ad convert the best.
5.) Your Ad Positions :-
Now you know that what ad sizes perform better, now this is the place which also matters a lot to increase RPM in adsense and your CPC as well. Place one of your ad just below the title and one of them inside the content. Placing your ad just below the title will increase the probability of user clicking on ad, which in turn increase the RPM, as if the visitors are not clicking on your ads, and you have got even more page views, then ultimately your RPM will decrease, hence you earning.
You may use plugins like heatmap to analyze your audience behaviour.
BONUS TIPS :-
6.) Broken Link Fixing :-
This is not directly related to RPM but it does have some effect on the SEO of your articles and website, better SEO means better chances for ranking. Fix all the broken links you find on your site. Broken links on your site leaves a negative impact on your overall SEO. You may visit this for checking broken links on your website :- Siteliner
Or you can use the broken link finder plugin which is quite good and does the work perfectly.
7.) TLD :-
Your TLD affects your CPC and thus RPM in adsense. I have tested this trick personally. How ? If you have visited Focus And Leap before then you may be knowing that it was something else, the domain was different, it was a country specific domain till July 2015, then I migrated it to .com TLD. It gave me 2 benefits : 1.) Got ranked high on international search engines which gave me some international clicks. 2.) It also increased the CPC in others countries as well. So at last I can confidently say that TLD does affects RPM and CPC value.
Implementing these tips on how to increase RPM in adsense will surely provide a boost to your earnings, I will be glad to know if you have any other trick on how to increase rpm in adsense, do share that tip with us and our readers. Happy earnings.